Mastering Experience Management: Unlock the Power of XM and XLA® for Business Impact

Mastering Experience Management: Unlock the Power of XM and XLA® for Business Impact

Oct 15th 2026

Presenter: Rae Ann Bruno, Senior Consultant and Instructor, HDI

Experience Management and XLAs are moving from concept to practice. But what does that really look like?

Join Rae Ann Bruno and a panel of practitioners who are actively advancing experience within their organizations. Hear how they’re getting started, what they’re learning along the way, the challenges they’re navigating, and how experience insights and XLAs are helping to shape better outcomes.

This panel webinar features these three perspectives on getting started:

  • Joe, University of Alaska Anchorage: An executive-led approach that grew from his own teams into a broader committee effort
  • Jessica, World Bank: A grassroots approach to building support with executives and teams
  • Kiah, Chick-fil-A: A Lean and continual-improvement approach to improving audience experience

Walk away with practical ideas for moving Experience Management forward in your own organization.

By attending this webinar, you earn 1 Continuing Professional Development (CPD) point.